Ryan Reynolds (center) at the Bloomberg Media ESG House Cannes.Photographer: Philippe Fitte/Bloomberg
Deadpool star Ryan Reynolds formed a venture with Deloitte consultants designed to make creative marketing careers more accessible to people from underrepresented communities.
The venture, called Creative Ladder, will formally launch in the autumn, offering a Creative Leadership Conference and six-month Leadership Academy that virtually teaches management skills to both students and professionals at the beginning of their careers.
To lead the organization, co-founder Ryan Reynolds will be joined by co-founder and CEO Dionna Dorsey Calloway, founder of the lifestyle brand District of Clothing, and third co-founder and Chief Content Officer David Griner, a longtime editor for Adweek.
“I love making ads and want to help make sure talent of all backgrounds have the access and information they need to succeed,” Reynolds said. “Ads are just another form of storytelling, and a more representative workforce will only make this industry stronger and enable it to tell better stories.”
The venture was announced at the Bloomberg Media ESG House in Cannes.